General Rules, Guide for JOB, Library, Work From Home Job

Training Program for WFH Team

by Newtech India

*Mind Map: Working from Home – Online Product Promotion and Sales Conversion*

 

  1. *Getting Started*

   – Research Custom Prints and Signage Market.

   – Understand the niche product and its demand: Custom prints and signage.

   – Research Market Trends Identify target audience and competitors Niche.

   – Set clear goals and expectations.

   – Set Up Home Office.

   – Reliable Internet Connection.

   – Computer and Necessary Software with credentials. 

 

  1. 2. *Understanding the Product*

   – Custom Prints and Signage

   – On-Demand Production

 

  1. *Learning Essentials*

   – Basics of Graphic Design.

   – Sales Techniques.

   – Familiarity with printing and signage technologies processes.

 

  1. *Learning Basic Marketing Skills*

   – Study Digital Marketing Fundamentals

   – Explore Social Media Marketing Techniques

   – Understand SEO for E-commerce platforms

 

  1. *Building Online Presence*

   – Create a professional ecommerce platforms.

   – Optimize website for search engines (SEO).

   – Develop a strong social media presence.

   – Develop a Portfolio of Products

   – Optimize profiles for product promotion

 

  1. *Creating a Portfolio*

   – Showcase Custom Work

   – Highlight Unique Selling Points

 

  1. *Online Promotion Strategies*

   – Content Marketing (blog posts, videos)

   – Social Media Advertising

   – Email Marketing

 

  1. *Product Listings*

   – Create compelling product listings with high-quality visuals

   – Highlight customization options and quality

   – Implement effective SEO strategies for visibility

 

  1.  *Product Promotion Channels*

      – Social Media Marketing:

      – Utilise platforms like Instagram, Facebook, and Pinterest for visual promotion.

     – Run targeted ads to reach specific demographics.

     – Content Marketing:

     – Start a blog or create engaging content related to custom prints.

     – Use storytelling to connect with potential customers.

     – Email Marketing:

     – Build an email list for direct communication.

     – Send regular updates, promotions, and exclusive offers..

 

  1. *Lead Generation*

    – Engage in Social Media Groups

  – Collaborate with Influencers

    – Utilize SEO for Website

 

  1. *Lead Generation Strategies*

 – Offer freebies or discounts for newsletter sign-ups.

 – Collaborate with influencers or bloggers for wider reach.

 – Run contests or giveaways on social media.

 – Utilize Social Media Advertising

 – Run Email Marketing Campaigns

 

  1. *Customer Engagement*

 – Implement a feedback system

 – Encourage reviews and testimonials

 – Engage with customers on social media

 

  1. *Sales Conversion Tactics *

    – Provide clear product descriptions and high-quality images.

    – Implement a user-friendly Website Interface & checkout process.

   – Offer Limited time- personalised discounts or promotions for first-time buyers.

      – Provide Excellent Customer Service

  – Utilise Testimonials and Reviews

    – Provided multiple payment options

   – Implement Live Chat Support

 

  1. *Scaling Up*

    – Diversify Product Offerings

    – Explore Additional Sales Channels (OLX, Market Place, Local Shops, Free ads,    Just Dial, India Mart, and many more)

 

  1. *FAQs for Online Sales*

    – Shipping and Delivery Times.

    – Customization options with limitations and Process.

    – Return and Refund Policies.

    – Payment Methods Accepted.

   – How to Place an Order?

 

  1. *Terms and Conditions*

    – Clearly define payment terms and commission structure.

   – Specify product customization guidelines.

    – Detail shipping costs and delivery expectations.

   – Specify Payment Procedures Terms

   – Intellectual Property Rights/ Clarify Product Ownership Rights

   – Privacy and Data Security

 

  1. *Policies*

    – Privacy Policy: Ensure customer data security.

    – Refund Policy: Clearly state conditions for returns.

   – Terms of Service: Define the rules for product usage.

    – Quality assurance and customer satisfaction policies

    – Communication and customer support policies

 

  1. *KPI- Analytics and Improvement Measuring Success*

     – Track &  Monitor Website Analytics

     – Monitor Social Media Engagement

     – Collect Customer Feedback

     – Adapt Marketing Strategies Accordingly

 

  1. *Goal Achievement*

     – Set Realistic Sales Targets

     – Celebrate Milestones and Learn from Challenges

 

  1. *Continuous Learning*

    – Stay updated on E-commerce Trends & digital marketing & Design trends.

    – Understand evolving e-commerce platforms and their features.

    – Enhance product knowledge for effective promotion.

   – Attend Webinars and Workshops

    – Network with Industry Professionals

    – Enhance Sales and Marketing Skills

  – Learn digital marketing strategies, SEO for Online Visibility

 

  1. *Additional Skills*

     – Digital Marketing: SEO, social media advertising.

     – Customer Service: Effective communication skills.

    – Analytics: Track website and campaign performance.

 

  1. *Legal Considerations*

     – Register

     – Understand Tax Implications

     – IP Intellectual Property

Remember, consistency and adaptability and refine your strategies are key in the ever-evolving landscape of online sales. Stay dedicated to learning, refining your approach, and delivering quality products and service. Consistency is key in online product promotion.  Continuous learning to adapt to market trends and provide excellent customer service till satisfaction are key to long-term success. Focusing on areas like digital marketing, e-commerce trends, and customer behavior will contribute to your success in online product promotion and sales conversion.